We are misfits, outsiders and rebels. Committed to transforming an industry.

We are misfits, outsiders and rebels. Committed to transforming an industry.


Tony
McWilliam

ORIGINALLY FROM MELBOURNE, I’VE SPENT THE LAST 20 YEARS LIVING AND WORKING IN THE MOUNTAINS OF AUSTRALIA, NORTH AMERICA, FRANCE AND SWITZERLAND WHERE I LIVE WITH MY WIFE AND TWO DAUGHTERS.

15 years after starting Faction Skis, having a blast designing and building some of the best freestyle and freeride skis in the world for athletes such as Candide Thovex, Johnny Collinson, Sam Anthamatten and X Games Slopestyle gold winner Alex Hall, I realised that a bigger challenge was facing us—and that is climate change.

I left Faction with the sole purpose of creating the world’s most environmentally-friendly high performance technical outerwear. I want to give passionate skiers and snowboarders the opportunity to choose products that suit their performance requirements whilst answering their demands for reduced environmental impact and greater social responsibility. To do it, I had to build a global network of designers, developers and fabric specialists. Luckily, those people are my friends.

I think most of us feel disempowered by what is happening in politics and big business and in the action sports industry. We feel our voice isn’t being heard and that the topic of environmental and social sustainability is being ignored by the brands who live off of those who love the mountains and the outdoors.

Ghosts is both a reaction to that, and a statement that we, the people, can instigate and inspire change by making decisions in the the right direction that over time add up to big steps.

Yep – that’s me skiing in the image above. I hope you’ll join me on my journey.

Verbier, Switzerland
March 2019


Protect
Our
Winters

FOUNDED BY PROFESSIONAL SNOWBOARDER JEREMY JONES IN 2007, POW TURNS PASSIONATE OUTDOOR PEOPLE INTO EFFECTIVE CLIMATE ADVOCATES.

POW leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change. It has grown from a kernel of an idea into a worldwide network of over 130,000 supporters – a social movement on climate, designed to activate a passionate community and create the political will for meaningful action by state and federal policymakers.
While POW’s earliest supporters were renowned athletes and respected corporations, the movement quickly grew to include the wider outdoor sports community as their playgrounds and livelihoods also depend on healthy winters.

Find out more and donate here: 

www.protectourwinters.org

OUR
PARTNERS

The Yurei


IN JAPANESE FOLKLORE, A YUREI IS A GHOST THAT IS UNABLE TO PASS ON TO THE AFTERLIFE UNTIL ITS PURPOSE FOR EXISTING IS FULFILLED. OUR PURPOSE IS TO TRANSFORM AN INDUSTRY.

The name ‘Ghosts’ first came to me on a beach near my home of Melbourne, Australia. It resonated with me because it reflected how I felt having been part of the snowsports industry for so long. All the concerns about what was happening with our climate that me, my family and friends talked about daily just weren’t being addressed by the major players in the industry. Everyone talked about ‘getting back to nature’ and ‘exploring the outdoors’ but no-one talked about changing their practices or supply chains to actually do something about the challenge we face as a species.

It felt like our voices were falling on deaf ears. Like we didn’t even exist. Like we were ghosts.

I’ve also been fascinated with japanese culture and mythology since I was a child, and the idea of being trapped in this world until our purpose was fulfilled haunted me – no pun intended.

If we don’t take the steps to act now and create more sustainable products then there won’t be anything for our children to enjoy as we do. I know that we have a massive challenge ahead of us, but the technology is there, the supply chain is there, the movement has started – as designers and brands we now have to take responsibility and make the change we want to see, no matter what the cost.


FW19/20 COLLECTION


G13LJ-X8/SR
3-Layer shell Jacket
20,000mm
/20,000gm
Waterless dye
Recycled yarn


G13LP-X8/SR
3-Layer shell Pant
20,000mm
/20,000gm
Waterless dye
Recycled yarn


G1DML-X4/SR
Down Mid Layer
Recycled down
Recycled yarn
Waterless dye

FW19/20 COLLECTION


G13LJ-X8/SR
3-Layer shell Jacket
20,000mm
/20,000gm
Waterless dye
Recycled yarn

VIEW PRODUCT


G13LP-X8/SR
3-Layer shell Pant
20,000mm
/20,000gm
Waterless dye
Recycled yarn

VIEW PRODUCT


G1DML-X4/SR
Down Mid Layer
Recycled down
Recycled yarn
Waterless dye

VIEW PRODUCT

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© Ghosts Apparel Studio 2019

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